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The Hero Splendor Is India’s Favourite First Bike!
The Hero Splendor Is India’s Favourite First Bike!
The Hero Splendor Is India’s Favourite First Bike!

December 21st, 2017   |   Automobiles

Are you the proud owner of a Hero Splendor? Feels good doesn’t it? 

There was a time of Bajaj Chetak and LML Vespa and then there was a revolution under the name Hero Splendor, a bike that changed the way Indian middle class man travels. Hero Splendor was born in 2004, an upgraded version of a 1980’s CBR. The 100cc motorcycle simply resonated with Indian audiences because it was pocket friendly, required low maintenance, have an upbeat appeal and had a strong brand value associated with it. Then started an era of dominance in the two wheeler segment which hasn’t changed for the last decade.

Hero Splendor is a bike which boasts no superior performance, no extra ordinary aesthetics, no tremendous styling, no disc brakes – nothing fancy to be precise. But this is exactly the reason why it is such a monstrous hit in the Indian market.

The USP of Hero Splendor remains with the fact that it is a sturdy, reliable two-wheeler for all. It is your companion which won’t break down no matter what and can handle long distances. Probably that is the reason why Splendor garnered such immense popularity in mid-2000’s.

India has an aspiring lower-middle and middle-class which accounts for more than 60% of adult Indian population. For them Splendor is a milestone, it is not just a daily mode of commute, it is a milestone. There are many such Splendor stories in India and hence for us, it is not just a bike. A vehicle which has sold more than 25 million units till date becomes a way of life and that is exactly what Splendor is for those 25 million families.

There were many reasons which prepared the landscape for Hero Splendor, some of the prime causes of the tremendous success story of Hero Splendor are:

Hero Splendor Had A Big Brand Name Attached To It

Hero Honda was a new a huge brand name in the two-wheeler market at the time. Just like Maruti in four-wheelers, Hero Honda was synonymous with good quality which gave Splendor an edge over competition.

Hero Splendor Was Worth Every Penny Paid

If anything, Splendor was extremely value for money. It was a 100cc bike, also it was targeted at the masses, and more than 50% of adult Indian population was its target audience. The communication was clear, it was nothing about style or glamour. It was focused on the fact that “this is the best way to commute now”. Scooters like Bajaj Chetak and LML Vespa had run its course in their product life cycle and it was Splendor’s time now. Splendor on the other hand, did not disappoint at all, it hardly required any maintenance and had a fuel efficiency of more than 75 kmpl.

In a time when bigger motivator for buying any vehicle in the Indian automobile market was only price, Hero Splendor proved a point that it was best at offering what people were looking for.

Hero Splendor’s Aesthetics Were Just Right

When you have a close look at Hero Splendor you will realize that it looks just how it should look. It looks classy, it looks executive, there is metal structure and aluminum frame but nothing flashy or too loud. It needed to create a brand identity in the minds of maximum number of people and hence Splendor, Spendor +, Spendor NXG and Splendor Pro all of them have a very generic design.

Good Experiences With After Sales

Through tremendous after-sales service, Hero garnered a loyal fan base most of whom had a positive experience. They promoted it through word-of-mouth marketing and hence the brand Splendor was created which had the best of everything.

Overall, Hero Splendor is pretty much the backbone of Indian two-wheeler culture and still a strong market competitor, which proves just how much influence it has on the industry.

December 21st, 2017   |   Automobiles

Are you the proud owner of a Hero Splendor? Feels good doesn’t it? 

There was a time of Bajaj Chetak and LML Vespa and then there was a revolution under the name Hero Splendor, a bike that changed the way Indian middle class man travels. Hero Splendor was born in 2004, an upgraded version of a 1980’s CBR. The 100cc motorcycle simply resonated with Indian audiences because it was pocket friendly, required low maintenance, have an upbeat appeal and had a strong brand value associated with it. Then started an era of dominance in the two wheeler segment which hasn’t changed for the last decade.

Hero Splendor is a bike which boasts no superior performance, no extra ordinary aesthetics, no tremendous styling, no disc brakes – nothing fancy to be precise. But this is exactly the reason why it is such a monstrous hit in the Indian market.

The USP of Hero Splendor remains with the fact that it is a sturdy, reliable two-wheeler for all. It is your companion which won’t break down no matter what and can handle long distances. Probably that is the reason why Splendor garnered such immense popularity in mid-2000’s.

India has an aspiring lower-middle and middle-class which accounts for more than 60% of adult Indian population. For them Splendor is a milestone, it is not just a daily mode of commute, it is a milestone. There are many such Splendor stories in India and hence for us, it is not just a bike. A vehicle which has sold more than 25 million units till date becomes a way of life and that is exactly what Splendor is for those 25 million families.

There were many reasons which prepared the landscape for Hero Splendor, some of the prime causes of the tremendous success story of Hero Splendor are:

Hero Splendor Had A Big Brand Name Attached To It

Hero Honda was a new a huge brand name in the two-wheeler market at the time. Just like Maruti in four-wheelers, Hero Honda was synonymous with good quality which gave Splendor an edge over competition.

Hero Splendor Was Worth Every Penny Paid

If anything, Splendor was extremely value for money. It was a 100cc bike, also it was targeted at the masses, and more than 50% of adult Indian population was its target audience. The communication was clear, it was nothing about style or glamour. It was focused on the fact that “this is the best way to commute now”. Scooters like Bajaj Chetak and LML Vespa had run its course in their product life cycle and it was Splendor’s time now. Splendor on the other hand, did not disappoint at all, it hardly required any maintenance and had a fuel efficiency of more than 75 kmpl.

In a time when bigger motivator for buying any vehicle in the Indian automobile market was only price, Hero Splendor proved a point that it was best at offering what people were looking for.

Hero Splendor’s Aesthetics Were Just Right

When you have a close look at Hero Splendor you will realize that it looks just how it should look. It looks classy, it looks executive, there is metal structure and aluminum frame but nothing flashy or too loud. It needed to create a brand identity in the minds of maximum number of people and hence Splendor, Spendor +, Spendor NXG and Splendor Pro all of them have a very generic design.

Good Experiences With After Sales

Through tremendous after-sales service, Hero garnered a loyal fan base most of whom had a positive experience. They promoted it through word-of-mouth marketing and hence the brand Splendor was created which had the best of everything.

Overall, Hero Splendor is pretty much the backbone of Indian two-wheeler culture and still a strong market competitor, which proves just how much influence it has on the industry.

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© 2018 DHFL General Insurance Limited.
All Copy Rights Reserved
A wholly owned subsidiary of Wadhawan Global Capital Private Limited (WGC)
IRDAI Registration No: 155
CIN: U66000MH2016PLC283275
Trade Logo displayed above belongs to Dewan Housing Finance Corporation Limited with modification and used by DHFL General Insurance Limited under license.

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